The client – a pioneer in the world of the healthcare uniform market and maker of high-quality scrubs from the best materials they can source – wanted to take its social networks to the next level. The goal was to elevate the brand aesthetics with high quality photography and an in-depth marketing strategy to promote their collection for men and women, while increasing engagement and customer interest.
At the beginning of our partnership, we initiated the account by learning more about the company’s goals and challenges. Once we addressed the key objectives and expectations, we proceeded to build out a detailed content strategy plan to make their pages more compelling and impactful, while keeping their personality intact. We worked together – the company produced the content in-house while we executed our social media strategy and routinely assessed what worked and what didn’t. With our team’s feedback and suggestions, we were able to increase engagement and elevate the client’s look and feel in the digital space by utilizing more video content, integrating user-generated content, from ambassadors and customers and posting polls, giveaways, and contests which the audience loved.
Through strategic posting and community management, the results of our 2-month period are exceptional. We increased engagement in both the client’s Facebook and Instagram accounts. Impressions went up by over 400% and we experienced a surge of new followers who actively engaged with the client’s channels. All this was possible thanks to a content plan we executed effectively, while focusing on engaging copy that entertains and connects.
